Online Sales and Marketing Course – Levels 4 & 5

Our Online Diploma in Sales and Marketing is designed to give you the practical skills and knowledge you need to grow your career in the marketing world. You can choose to study level 4 Diploma (120 credits), level 5 Diploma (120 credits), and combined Level 4 & 5 Diploma (240 credits). This course is delivered entirely online, offering full flexibility to start at any time and study at your own pace—perfect for balancing learning with other commitments.

Each module at Level 4 and Level 5 includes around 40 hours of guided online study, plus an additional 30 to 50 hours of optional learning materials such as exercises, recommended readings, digital resources, and self-assessment activities to help deepen your understanding.

To successfully complete the course, you’ll need to submit 10 written assignments at Level 4, and 6 written assignments at Level 5

Each assignment is typically between 2,000 to 3,000 words. There are no exams—your progress is measured through these written submissions, giving you the freedom to demonstrate your knowledge in a flexible way.

After completing your diploma, you’ll receive recognised qualifications from IAB and Qualifi, which can open doors to further study. You can top up your diploma to a full bachelor’s degree at various UK universities, either on campus or through distance learning.

Throughout your course, you’ll benefit from one-to-one tutor support, interactive webinars, social learning forums, and access to additional learning resources

We’re here to make your learning journey smooth, enjoyable, and fully supported. You can learn more about the resources and support we offer by visiting our Student Resources page. You can also explore our academic partnerships and accreditations to see how we ensure the highest standards for your learning experience.

Level 4 Modules

The Business Environment

When we talk about the ‘business environment’, we’re looking at everything that surrounds a company – both inside and out. This module helps you understand how internal operations and external factors, like the economy and competitors, shape a business.

Customers and Customer Service

Before you can market to people, you need to understand how they think. This module explores what influences customer decisions, from everyday shopping to big business deals. You’ll also learn how great customer service builds lasting relationships.

The Marketing Mix

Businesses constantly face challenges from their surroundings, like competition and market trends. In this module, you’ll learn about the marketing mix (product, price, place, and promotion) – the tools businesses control to succeed in their market.

Marketing and Sales Planning

Sales and marketing are essential for any business or organisation, whether it’s for profit, charity, or public service. This module teaches you how to create effective sales and marketing plans that reach the right people and deliver results.

IT in Business

Information Technology is a powerful tool for gaining a competitive edge. Here, you’ll explore how businesses use IT to streamline operations and create more value for their customers.

Managing and Using Marketing

This module introduces the key principles of marketing and shows you how marketing strategies help organisations grow, whether they are profit-driven or working for social causes.

Customers and Their Needs

Modern marketing is all about understanding and meeting customer needs. In this module, you’ll learn how businesses build strong, two-way relationships with their customers and how they use these connections to offer the right products.

E-Marketing Communications

The rise of the internet has transformed how companies sell and connect with customers. This module focuses on online marketing channels and how technology has reshaped sales, customer service, and communications.

High-Performance Sales

Sales growth is often a key sign of success. This module covers what it takes to achieve high sales performance and how to attract and retain customers in a competitive market.

Marketing Strategy

How do businesses plan for long-term success? This module looks at how companies create marketing strategies, assess opportunities, choose target markets, and build product portfolios that give them a competitive edge.

Level 5 Modules

The Entrepreneurial Manager

What makes a successful entrepreneur? In this module, you’ll explore the mindset, skills, and qualities that drive entrepreneurial success.

Organisation Structures

Businesses come in many shapes and sizes. This module explains why companies are structured in certain ways and introduces you to different organisational models and frameworks.

Practical Accounting Analysis

Get hands-on with accounting exercises to learn how to read financial data and make informed business decisions based on what the numbers tell you.

Business Planning and Goal Setting

Every successful business starts with a clear plan. This module focuses on setting realistic goals and creating action plans that guide businesses toward their objectives.

Politics and Business

Political decisions can greatly impact businesses. This module examines how government policies, trade agreements, and economic changes can either support or challenge businesses.

Business Law

Every business must follow legal rules. This module introduces you to the laws that managers and business owners need to understand to operate responsibly and successfully.

Managing in Today’s World

Modern businesses must balance success with social responsibility. This module explores good governance, diversity, and ethical practices that help organisations succeed while doing the right thing.

Performance Management

How can you help your people and your business grow together? This module looks at ways to measure, reward, and develop employee performance to keep businesses moving forward.

Marketing and Sales Planning

Dive deeper into how businesses bring together markets, customers, products, and competition to build winning sales and marketing strategies.

Quantitative Skills

Numbers tell important stories in business. In this module, you’ll develop key numerical skills and learn how to apply them in real-world business scenarios.

Assignment Units

Level 4 Assignment Units:

• The Business Environment
• Customer Service
• Customers and Their Needs
• E-Marketing Communications
• Information Technology in Business
• Managing Marketing
• Marketing and Sales Function
• The Marketing Mix
• Marketing Strategy
• Selling
  

Level 5 Assignment Units:

• Business Development
• Business Models and Growing Organisations
• Customer Management
• Responding to the Changing Business Environment
• Risk Management and Organisations
• Effective Decision Making

If you’re interested in starting our Level 4 Diploma in Sales and Marketing, you must be 18 years or older and should have completed full secondary education, typically with at least 2 A-levels or an equivalent qualification

Don’t have A-levels? No problem. If you’ve gained relevant work experience in sales, marketing, or a similar field, you may still be eligible to join. Our friendly team can help you explore your options—just give us a call at 8800096600

To move on to the Level 5 Diploma in Sales and Marketing, you’ll need to have successfully completed the Level 4 Qualifi Diploma in Sales and Marketing.

We offer flexible, interest-free payment plans to help you spread the cost and start your learning journey with ease.

Level 4 Diploma – £2,900

• Start with just a £20 enrolment fee
• Then pay £120 per month over 24 months – completely interest-free.

Level 5 Diploma – £2,900

• Secure your place with a £20 deposit
• Pay the rest in £120 monthly installments over 24 months, with no added interest.

Level 4 & 5 Combined – £3,500

• Enrol today for only £20 upfront
• Spread the cost with £145 monthly payments for 24 months, interest-free.

We accept a variety of convenient payment methods:

• Credit or Debit Card
• Bank Transfer
• Monthly Interest-Free Instalments
• PayPal
• Western Union
• ELCAS Funding

Completing both the Level 4 Diploma in Sales and Marketing and the Level 5 Diploma in Business Management, followed by the final year of a recognised undergraduate degree, can open the door to exciting career opportunities.

With these qualifications, you’ll be well-prepared to explore roles in:

• Marketing and Sales
• Human Resources
• Business Management
• Consultancy

Whether you want to build a career in a fast-paced corporate setting, support business growth, or offer expert advice as a consultant, this diploma can help you take the next big step toward your goals.

After successfully completing your Level 4 & 5 Diploma in Sales and Marketing, you’ll have the chance to top up your qualification to a full undergraduate degree (often called a BA Top-Up). This is a fantastic opportunity to complete the final year of a bachelor’s degree through a wide selection of respected UK universities.

You can choose to study your top-up degree online or on campus, giving you the flexibility to continue your studies in a way that suits your lifestyle and goals. Here are some of the universities and degree options you may consider:

Coventry University

Business Management and Leadership BA (Hons)– London Campus – £10,000

Business Management and Leadership BA (Hons)– Coventry Campus- £10,000

Marketing Management BA (Hons)

Northampton University

BSc (Hons) in International Accounting -£9,250

BA (Hons) Marketing Management

University of Derby

BSc (Hons) Business and Management– £5,200

Westcliff University

Business Administration  – £11,655 (online) / £15,600 (on campus)

University of Hertfordshire

BA (Hons) Business Administration – £6,400

University of Central Lancashire (UCLAN)

BA (Hons) Business Management – £9,240

University of Hertfordshire

BA (Hons) Business Administration (top-up) (Online)

Middlesex University

BA Honours Business Management (Marketing)

Edinburgh Napier University

BA in Business Management – £4,600
BA in Business and Enterprise – £4,600
BA in Sales Management – £4,600

University of Sunderland – On Campus

BA (Hons) Business and Management – £9,250

University of Cumbria

BA (Hons) Global Business Management – ON CAMPUS– £9,250 UK/ £13,250 International

BA (Hons) International Business Management – ON CAMPUS– £9,250 UK/ £13,250 International

NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.

Sample Certificate

Qualifi Level 4 Diploma in Business Management Sample Certificate and Transcript

Qualification Number: 601/6048/2

Qualifi Level 5 Diploma in Business Management Sample Certificate and Transcript

Qualification Number: 601/6049/4